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Conference Swag Ideas

Unique Trade Show Giveaway Ideas and Tradeshow Swag Items

We’ll delve into the 10 top ideas for trade show giveaways and conferences. Use these to skyrocket your brand awareness and reputation

Like Forbes, we believe it’s always wise to rethink your branded trade show giveaways. 

That isn’t to say that your giveaway idea is the wrong way, but you always need to adjust to the times and keep evolving. This way, you’ll ensure that the gifted items resonate with your audience, harnessing brand loyalty, driving leads, and increasing sales. 

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Next Trade Show Giveaways, Gifts, Swag, and Branded Promotional Items

Custom Tote Bag – Best Promotional Giveaway Idea 

Price: $21.15

An easy-to-carry bag, a top idea for trade show giveaways, that helps recipients organize their belongings during chaotic tradeshows or conferences is endlessly practical. Treat corporate event attendees to roomy tote bags embroidered with your company name and logo. It’s a popular personalized giveaway that doubles as a handy carrier for materials and belongings. Useful promo items like these are appreciated corporate giveaway ideas.

What if the recipient has come prepared with their bag? Then, the number of marketing materials, business cards, and other business promotional items they’ll accumulate will necessitate another bag.

Crucial here is offering a maneuverable bag that won’t get in the way and one that zips up like the versatile Herschel Alder Crossbody Tote.

Purchase the Herschel Alder Crossbody Tote by clicking here.

tote bag

Sweaters – Promotion Logo Product

This offering can get tricky because it could be inconvenient if your promotional gift recipients don’t want to wear a sweater.

However, a stylish sweater like the Unisex Organic French Terry Pullover Hoodie will ensure your gift resonates in a cold conference room. Attendees can’t resist such a high-quality piece of fashion. Plus, it’ll have your logo on it. 

Purchase the Unisex Organic French Terry Pullover Hoodie by clicking here.

Red sweater presents and Christmas tree
Red sweater presents and Christmas tree

Reusable Bottles – Unique Trade Show Drinkware

Price: $74.45

Curate the perfect box of handpicked gift they’ll love and send joy their way

Will your tradeshow venue be a bit stuffy and hot? If so, everyone will be running, booth to booth, sweating, and dehydrating themselves. 

Be the hero by gifting them your branded reusable water bottle like the Adventurer Water Bottle. It’ll fit easily into the recipient’s tote bag while they aren’t drinking and is easy and light to carry around when it’s time to hydrate. 

Purchase the ASOBU Adventurer Water Bottle by clicking here. 

Reusable bottle- a sample gift for trade shows

Mugs – Rambler – Best Trade Show Giveaway

Price: $46.15

Is a keynote speaker at the conference doing their speech at the crack of dawn? 

Maybe we’re exaggerating, but even a marquee moment at nine in the morning can be a bit much without a morning cuppa. Plus, a nice hot mug of coffee, enjoyed in a YETI Rambler 10 OZ Stackable Mug With Magslider Lid, is a catalyst for conversations, helping create business relationships.

The Rambler will also fit seamlessly into a tote bag and be right there when it’s time for another caffeine jolt. 

Purchase the YETI Rambler 10 OZ Stackable Mug With Magslider Lid by clicking here.


Journals and Notebooks – Giveaway for Your Next Trade Show or Convention

Price: $56.40

Conferences are about exchanging game-changing ideas to take your business to the next level.

Usable gift idea for trade show or conference show

Inspiration, imagination, and bold brainstorming are all components of these events. You can help attendees harness these innovative thoughts and take meaningful notes by supplying a branded Paros Large Ivory Graph Journal. 

Here, they might write down the kernel of an idea that generates their next intrepid initiative that drives sales and increases profitability. It’ll also be easy to carry around, slotting into a tote bag without taking up much room.

Purchase the Paros Large Ivory Graph Journal by clicking here.

Promos Pens – Marketing  Giveaway

Price: $7.63

Conference attendees can’t write in their new journals without a pen (such as the Moleskine Classic Click Roller Pen). Own the ideation, brainstorming, and notetaking process at conferences by supplying the necessary stationery and branding it in your company’s image

Purchase the Moleskine Classic Click Roller Pen by clicking here.

pen set

Wireless Speaker – Best Trade Show Item

Price: $108.25

People arriving at tradeshows and conferences are often road warriors, spending plenty of time attending similar events for networking purposes.

Appeal to that nomadic lifestyle by giving attendees in-transit-based promotional gifts such as a Wireless Portable Surround Sound Speaker from Origaudio. Portable and seamless transportation is the name of the game, meaning recipients won’t feel the gift is clunky to carry around once you’ve given it to them. 

Purchase the Origaudio Portable Surround Sound Speaker by clicking here

Portable bluetooth Speaker, wireless boom box, Small radio, waterproof, Stereo Sound System
Portable bluetooth Speaker, wireless boom box, Small radio, waterproof, Stereo Sound System

Apple AirPods – Expensive Tradeshow Giveaway

Price: $312.49

Once again, we’re thinking of traveling. A portable speaker is ideal for a hotel room–but it won’t be received well in an airplane or anywhere else in public.

Whereas Apple AirPods Pro, a luxury trade show giveaway idea, is music to any tradeshow attendee’s ears when commuting via plane or walking around a new city. 

Purchase Apple AirPods Pro by clicking here.

Apple.AirPods ear buds
Apple.AirPods ear phones case on a bright green background

Make a Statement with PopWallet 

Price: $9.98

Consolidating important belongings is crucial for people frequently attending conferences, and tradeshows, or those who are constantly on the move. 

The PopWallet from iCLICK, a unique trade show giveaway idea, creates storage space for essential cards on your recipient’s phone, enhancing convenience and organization during the tradeshow and conference-related travel. 

Purchase the iCLICK Popwallet by clicking here.

Pop Wallet

Portable Power Bank with Logo or Message

Price: $99.99

Tradeshow and conference attendees will need to be in touch with their company, likely through their smartphones.

Ensure that they’re always ready to take and make necessary calls, even while on the move, by supplying them with the 5000 mAh Wireless Power Bank from PCNA. It travels easily with its thin, sleek design and will keep phones charged at all times. 

Purchase the PCNA 5000 mAh Wireless Power Bank by clicking here

white wireless charger pad
Smartphone on white wireless charger pad

Lip Balm

Price: $3.99

Colorful customized lip balm is an affordable trade show promotional product that attendees appreciate. Hand out these soothing balms for a full display of your branding on this useful promo item.

Apparel – Hoodie

Price: $42.90

Treat trade show participants to a cozy giveaway hoodie embroidered with your logo in full color. It’s a popular promo that provides value long after the event ends.

Unisex Premium Hoodie

Hand Sanitizer

Price: $8.00

A custom hand sanitizer labeled with your brand makes a topical trade show giveaway in the health-conscious era. This budget-friendly promo keeps your name top of mind for attendees.

Sky Blue Hand Sanitizer Refillable Spray image

Stress Balls

These ever popular trade show giveaway squeezable stress relievers printed with your motif give your brand a tactile presence. Trade show attendees welcome this fun freebie that also relieves tension.


Your logo on a smaller branded cooler bag offers trade showgoers a handy giveaway for snacks, drinks, and more. It’s a budget-friendly promo product everyone finds useful.

Bottle Opener

Practical heavy-duty bottle openers emblazoned with your brand make appreciated giveaways. Attendees get a budget-friendly promo product they’ll use at home for years.


Metallic keychains engraved with your logo are affordable giveaways for trade shows providing daily visibility even beyond the event. They’re a tried and true promotional favorite to show off your brand.


Offer a customized lanyard printed with your logo to wear their name badge. It’s an inexpensive but effective trade show marketing item that provides constant brand visibility. You don’t have to spend a lot to make an impression.

Best and Unique Tradeshow Swag to Promotional Giveaway Items for Attendees l SwagMagic 

A statistic we frequently discuss, and are available on our website is how 70% of swag gets thrown away. 

You don’t want your swag to be tossed in the trash. It’s a missed opportunity, a wasted investment, and frankly, not that great for the environment. 

Then, it’s worth asking, what type of swag gets ignored or can even damage your reputation at a tradeshow or conference? It’s low-quality items that won’t get used. 

First, you must realize that you’re marketing to other businesses. These savvy professionals know what they want and that your promotional gifts are a marketing tactic. So, they’ll be tough to penetrate with your branded message.

You need to think beyond spending on a snazzy-looking item and consider how to suit the occasion. Offer something that attendees can immediately put to use.

For instance, a branded sweater would make a lasting impression in a chilly air-conditioned conference room. Or, a compatible reusable bag that’s easy to transport and zip up would prove vital at a trade show with lots of hustle and bustle and where many items are doled out.

Like what you’ve read? Check out the rest of SwagMagic’s diverse catalog of promotional gifts by clicking here.


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