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Best Conference Swag Ideas for your Upcoming Trade Shows

The best conference swag ideas for your trade shows can be hard to come by. Jane absolutely loves working as an office manager, but she’s not a fan of her office. In fact, she rarely opens the door unless she absolutely has to—even though it’s a corner suite on the 32nd floor with large windows that offer her a great view of the city. You’re probably wondering why she hates going in there. After all, it sounds lovely. If you asked Jane, she would tell you two words: “Conference Swag.”

You see, Jane’s boss is OBSESSED with conference swag. She has thousands of t-shirts, stress balls, pens and even some talking robots from when her boss became obsessed with the idea of everyone having a robot on their desk (they’re now sitting in a box, some broken and in need of batteries). Jane doesn’t know what to do with all of this stuff besides pack it in like a living Tetris game in her office.

To top it off, her boss has JUST informed her that he wants her to buy more swag because they have trade show booths in three upcoming conferences. Jane knows this stuff is just going to add to her stress levels, and she can’t bear the idea of adding conference swag to her office “storage unit”. What is she going to order? How will she prevent more swag from getting into her office? 

Luckily, we’re here with conference swag ideas to help both you and Jane. Read on to learn how to select your swag items, five items that will go over well at any conference and the conclusion to Jane’s story.

Holiday gift bags

How to select conference swag items

hands up at a conference

Selecting conference swag items is the most important job for both Jane and you. Some things to take into consideration include:

1.     Branded merchandise

People are always on the hunt for high-ticket items. You’ll want to provide attendees who visit your booth with stuff they want to take home so it doesn’t go home with you. If you offer a product OR service, select items that can showcase your logo, branding and ensure the product is relevant to what you’re selling). 

2.     Swag Usability

Far too often, companies will offer things that people simply do not need, such as talking robots. This stuff is likely to get left on the tradeshow floor as it’s not something people can see a use for once the novelty wears off. Make sure items you provide offer something to attendees.

3.     Swag Relevancy

Attendees likely had to travel to the conference, either by plane or car, so look to give them items that reflect this. Things like luggage tags (with your branding) are an excellent option as a simple giveaway item that attendees can relate to their recent travel experience.

4.     Swag Reliability

Again, tying back to branding, what are you offering? Far too often, we see brands attempt to give away things like tablets when their specialty is something like lawn care. Make sure whatever you’re giving reflects your brand’s core message. Something luxurious is nice, but it’s not going to make the connection between you and your brand if it’s from an unrelated field.

5.     Think about fun

If you’re going to attend a conference, you don’t need to spend a fortune. Instead, look to make what you offer fun. Let’s be honest, a lot of people grab items for their friends and families at conferences, so don’t be afraid to offer things that are more family oriented. Cool pair of sunglasses or a nicely designed tote bag are great things to give away.

black and gray bag

5 Best Conference Swag Ideas

Flyer Fun

This professional flyer is great for those who want to have some fun on the beach or go frisbee golfing at dusk. Completely customizable with your logo, name or a simple message, these frisbees are perfect for those who want to show how fun and carefree their company is. Let your attendees have some fun with your help with this flyer that will quickly become a staple at home.

Relaxing Travel

There’s nothing more draining that a car or airplane ride where one cannot get some sleep. However, this travel pillow and blanket will allow anyone to catch some ZZZ’s in style. The customizable design in gray or navy allows you to put your logo and company name on the pillow/blanket combo, meaning attendees will dream of you whenever they use it!

Stretch It Out with Yoga

If you’re in the health and wellness industry, this customizable yoga mat will be a sure-fire hit. These cushioned yoga mats are .25” thick, giving users a slightly cushioned yoga experience wherever they are. Print your company colors and logo on the mat and get in people’s minds while they relax.

Keep Tech Safe with Covers

If you’re in the tech industry, there’s nothing you need more than storage for your electronics. This laptop sleeve is right up both your and your fellow attendees’ alley. Featuring a blank slate that allows you to completely customize the item, attendees will love the ability to keep their items safe in your branded merchandise.

Travel in Style

If your conference includes a lot of attendees from across the globe, you cannot go wrong with this bag tag as a simple corporate swag item. Durable plastic that’s waterproof with a glossy finish, this customizable luggage tag will allow you to print vibrant colors on it to ensure your attendees never lose their luggage with the help of your branding.

Jane’s conclusion

Jane thinks about all the best conference swag ideas she’s seen, and she decides to follow her goodie bag conference ideas and create travel bags. Each attendee receives a 2-in-1 blanket and luggage tag to ensure they can travel in style. Jane’s goodie bags are so popular that they run out before the event is over, and Jane doesn’t have to add anything else to her office! Moreover, SwagMagic’s Swag Locker allows her to get her office space back while tracking her swag inventory online. She also safely recycled the robots. For more conference swag ideas and to come up with your goodie bag conference ideas, visit us here.

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