Veterans Day is more than a day off or a seasonal sale. It’s a moment for reflection, gratitude, and authentic connection, with roots that run deep in American history and with modern relevance for every workplace. Let’s explore the real story behind Veterans Day, key facts everyone should know, and inspired ideas (including swag and gifting) to show appreciation in 2025.
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Table of contents
What Is Veterans Day?
Veterans Day, observed every November 11th, honors all U.S. military veterans—those living and deceased, from every branch and era of service. Unlike Memorial Day, which specifically honors those who gave their lives in military service, Veterans Day celebrates all who served in peacetime or war, at home or abroad.
Veterans Day is a federal holiday in the United States, recognized with parades, ceremonies, educational programs, and acts of gratitude. But its meaning extends far beyond civic events. For families, organizations, and communities, it’s a chance to recognize sacrifice, foster understanding, and reinforce the values of service and respect.
The Origins of Veterans Day: A Brief History
Armistice Day: The Day the Guns Fell Silent
- The roots of Veterans Day go back to November 11, 1918, when World War I effectively ended.
- The armistice (ceasefire) between Allied forces and Germany took effect on the “eleventh hour of the eleventh day of the eleventh month,” ending what was then called “the war to end all wars.”
- The first Armistice Day was observed in 1919 to mark the anniversary of the armistice, honor WWI veterans, and reflect on peace.
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From Armistice to Veterans: Broadening the Tribute
- 1938 Armistice Day became a legal federal holiday, initially dedicated to WWI veterans.
- After World War II and the Korean War, veterans and civic groups advocated to expand the day to honor all veterans, not just those of WWI.
- In 1954, President Dwight D. Eisenhower officially renamed Veterans Day, a day to honor American veterans of all wars.
A Day of Unity, Not Just Remembrance
- Veterans Day is meant to celebrate living veterans and those who have passed.
- It’s a unifying holiday, bringing together people from all backgrounds to recognize those who answered the call to serve.
Essential Veterans Day Facts: What Everyone Should Know
Veterans Day is more than just a date on the calendar—it’s a powerful reminder of the service, sacrifice, and continued contributions of military veterans across the United States. Here’s what everyone should know:
1. Veterans Day Is Not the Same as Memorial Day
Veterans Day honors all who served, whether living or deceased.
Memorial Day, on the other hand, commemorates explicitly those who died while serving in the military. Memorial Day is observed on the last Monday in May, while Veterans Day is always on November 11.
2. Why November 11 Matters
Veterans Day is always observed on November 11, marking the armistice that ended World War I in 1918.
Even if it falls on a weekend, the date remains significant, though the federal observance might shift to the nearest weekday.
3. Global Significance
Several countries recognize November 11 as a day of remembrance:
- Canada, UK, and Australia observe Remembrance Day.
- France and Belgium commemorate Armistice Day.
These nations honor fallen soldiers and reflect on the legacy of World War I.
4. Veterans by the Numbers
According to the Census Bureau, approximately 16.2 million living veterans—about 1 in every 20 adults—live in the U.S. as of 2025.
The largest group served during the Gulf War era (1990–present), followed by Vietnam-era veterans.
Notably, about 10% of U.S. businesses are veteran-owned, showcasing the strong entrepreneurial spirit among former service members.
5. Diversity in Service
Veterans represent all states, backgrounds, and demographics:
- Nearly 11% are women, a number that’s steadily growing.
- Over 40% are over age 65, reflecting both the aging population and the longevity of service.
6. The Red Poppy: A Global Symbol
The red poppy, inspired by the poem “In Flanders Fields”, is a universal symbol of remembrance.
While more closely associated with Memorial Day in the U.S., it’s also used on Veterans Day as a sign of respect for those who served and sacrificed.
7. Traditions That Honor Veterans
- 11:00 AM Moment of Silence: Observed nationwide to honor all veterans.
This tradition is shared globally, including in the UK and Canada. - Arlington National Cemetery Ceremony: A wreath is placed at the Tomb of the Unknown Soldier, and “Taps” is played by a bugler.
8. Presidential and Famous Veteran Figures
Many U.S. Presidents were veterans, including:
- George Washington
- Dwight D. Eisenhower
- John F. Kennedy
- George H.W. Bush
Celebrities who served include:
- Elvis Presley (Army)
- Morgan Freeman (Air Force)
- Clint Eastwood (Army)
- Jackie Robinson (Army)
9. Workplace Recognition
Veterans Day is increasingly celebrated in the workplace, with companies:
- Hosting recognition events
- Promoting veteran hiring initiatives
- Encouraging employee participation in community service
10. Patriotic Symbols and Observances
- The American flag is flown at half-staff until noon, then raised to whole staff to symbolize respect for the fallen and hope for the living.
- Poppies and patriotic ribbons are often worn to honor those who served.
11. Community and Business Involvement
- Cities and towns across the U.S. host parades, wreath-laying ceremonies, and memorial services.
- Restaurants and businesses often offer free meals or discounts to veterans and their families.
- Schools invite veterans to speak, helping students learn about service and sacrifice.
12. Supporting Veteran Well-Being
- The U.S. Department of Veterans Affairs (VA) serves over 9 million veterans annually.
- Mental health, including PTSD support and suicide prevention, is a key focus.
- Transition support for employment, housing, and healthcare is widely available.
13. Veterans Day Legislation
From 1971 to 1977, Veterans Day was temporarily moved to October under the Uniform Monday Holiday Act. Due to public outcry, it returned to its historic date of November 11 in 1978.
Veterans Day is a powerful reminder that honoring our heroes shouldn’t be limited to just one day. Understanding this holiday’s history, traditions, and significance ensures we give our veterans the recognition they deserve.
Why Veterans Day Matters: Now More Than Ever
In today’s world, fewer Americans are directly connected to the military than previous generations. That makes Veterans Day especially meaningful.
It’s a chance to:
- Bridge the Civilian-Military Gap: Open conversations, share stories, and foster understanding.
- Recognize Skills and Leadership: Veterans bring resilience, leadership, and unique perspectives to the workplace.
Build a Culture of Gratitude: Showing appreciation to veterans reinforces a culture of respect and inclusion.
Veterans Day in the Workplace: Creative Ways to Honor and Celebrate
1. Personalized Recognition
- Highlight veteran employees in company communications or newsletters (with permission).
- Invite veterans to share their stories or lessons learned respectfully and voluntarily.
2. Acts of Service
- Organize a company-wide volunteer day to support veterans’ charities or local VA hospitals.
- Host a fundraising campaign or donation drive for veteran-focused organizations.
3. Meaningful Swag and Gifts
Here’s where SwagMagic can help you turn appreciation into an experience:
- Curated Veterans Day Swag Kits:
Build custom swag boxes with patriotic themes, practical items (like insulated mugs, journals, or hats), and a heartfelt note.
Add items made by veteran-owned businesses for extra impact. - Branded Apparel with Purpose:
Offer t-shirts, hoodies, or hats with your logo and a special Veterans Day design. Encourage employees to wear them in honor of veterans. - Gift Cards for Good:
Include a gift card that supports veteran-owned restaurants or retailers, doubling the gratitude. - Custom Thank-You Notes:
Personal, handwritten messages from leadership or colleagues go a long way. SwagMagic can include these in every box for an authentic touch.
4. Host a Veterans Day Event—In-Person or Virtual
- Bring in a guest speaker—such as a local veteran or military family member—to share insights and stories.
- Host a “Veterans in the Workforce” panel to highlight veteran employees’ experiences and skills.
- Include fun activities like trivia about Veterans Day history, a virtual museum tour, or a team challenge supporting a veterans’ cause.
5. Promote Ongoing Support
- Veterans Day shouldn’t be the only day you recognize those who served.
- Develop year-round programs for mentorship, peer support, or skills development for veteran employees.
SwagMagic Pro Tip: Veterans Day Swag Kit Ideas
Ready to make your appreciation tangible? Here are some popular, high-impact items for Veterans Day swag kits that resonate with both veterans and civilian team members:
- Flag-Inspired Socks or Pins: Wearable symbols of gratitude.
- Premium Drinkware: Insulated mugs or tumblers with custom designs (“Thank You Veterans!”).
- Notebook or Journal: Embossed with the company logo and a message of thanks.
- Patriotic Treats: Red, white, and blue candies, cookies, or popcorn.
- Gift Card from a Veteran-Owned Business: Support the community with your gifting.
- Personalized Thank-You Card: Include a team photo or custom artwork.
Presentation matters! Use sturdy boxes, tissue paper in patriotic colors, and include an info card explaining the significance of Veterans Day and your company’s commitment to supporting those who served.
Thoughtful gifting is about more than the items—it’s about making people feel seen and valued. For veterans, that recognition can mean a great deal. A well-curated swag kit or a sincere company-wide thank-you is a tangible way to say, “We see you. We appreciate you. And we’re grateful for your service.”
SwagMagic’s platform makes designing, sending, and tracking custom Veterans Day kits simple, whether reaching a few local heroes or a national team. With options to personalize, add branded items, and include messages from leadership, you can create an authentic and memorable experience.
Veterans Day FAQs
Q: Is Veterans Day a federal holiday?
A: Yes, it’s a federal holiday. Federal offices, banks, and many schools are closed, but not all private businesses close for the day.
Q: Should you thank veterans for their service?
A: Yes! A simple “thank you for your service” is appropriate and appreciated by most veterans, but authenticity matters—sincere gratitude, not just words.
Q: What’s the difference between Veterans Day and Armed Forces Day?
A: Armed Forces Day (third Saturday in May) honors those currently serving. Veterans Day honors all who served in the past, whether in war or peace.
Q: Can you celebrate Veterans Day if you’re not a veteran?
A: Absolutely. Veterans Day is for all Americans to recognize the contributions and sacrifices of veterans.
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