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Like many other office employees, Asthana, a sales representative at Momentive, formerly known as SurveyMonkey, was sent to work from home in March 2020 because of the coronavirus pandemic.
When live tradeshows paused by the lockdowns, it seemed like the demand for promotional giveaways was also going on hiatus. I mean, how were you going to hand off swag when nobody was meeting face to face?
During the early months of the pandemic, direct to consumer (D2C) businesses saw sales skyrocket, as consumers stuck at home turned toward remote channels for their shopping needs.
