Get to Know Your Customers with Swag

Have you ever worked in an office where a specific team is obsessed with a movie, game, or type of music? The only example that readily comes to mind is season three of The Office when the Stamford team is entirely in love with playing Call of Duty. 

Of course, the other instance that pops to the surface, at least for those in our office, is Willy Wonka and the Chocolate Factory. Our marketing department lives and breathes for every version of this book and movie, and we're all just along for the ride. Because of this obsession, we knew that Get to Know Your Customers Day 2024 would undoubtedly revolve heavily around Willy Wonka. 

First, the marketing team asked when is Get to Know Your Customers Day, and then they took off planning. We could see there was no stopping them as they began making detailed outlines for National Consumer Day and how they could tie Willy Wonka into every aspect. 

We wanted our Get to Know Your Customer Day to be successful, so we were initially a little nervous. However, we understood that most people love Willy Wonka, and everyone loves free stuff, so (like another episode of the office) we took the golden ticket stance on learning more about our customers and encouraging them to engage with our company on various levels!

So, if not a little begrudgingly (after all, a golden ticket scheme did not work out for Regional Manager Michael Scott), we agreed to get on board with the marketing team, trusting their advertising instincts to lead us in the right direction. 

With SwagMagic available to help us obtain branded gear as part of the giveaway, we knew we would likely get desirable results, even if the Willy Wonka aspects were a flop. 

Deciding on Get to Know Your Customer Day Gifts can be a challenge, primarily when you're throwing a specific theme into the mix. International Customer Day can be a huge step forward for many businesses, and we knew how important it was for our customers to show up. 

Consumer international recommends attempting to reach your consumer base on the premise that resonates with them, and we were curious if Willy Wonka would do that for everyone. Still, the marketing team didn't let us down. Our Get to Know Your Customers Day finally had a list of definite rules that were fair and easy to apply.

Though they had yet to determine the golden ticket, we would put it into random customer purchases throughout the day or however long we planned to celebrate, as long as that person shared that they did business with us on social media channels. Of course, we would let customers know what they had to do to qualify to win a golden ticket and supply them with explicit rules to enter the contest successfully. 

It would be imperative to have customer service on alert, willing to help anyone that ran into potential issues. 

Our Customer Day celebration grew closer, and we needed to choose the perfect golden ticket surprise. From the beginning, we knew it had to be more than a piece of paper promising a discount or free item. Get to Know Your Customer Day ideas were flying around the office as different brainstorming sessions took place. 

We did have some initial criteria, as we wanted our golden ticket to be something relevant to our brand that winners could show off on social media, and their followers could relate directly to our brand. We began planning Get to Know Your Customer Day activities as well, such as games and giveaways unrelated to the golden ticket, so that we could raise engagement from every angle. 

The team was becoming super excited, but we were still unsure what we might give away. We knew we wanted custom swag or snacks, but we needed to figure out precisely what. Whatever we landed on had to be high-quality and represent our brand perfectly. 

Thankfully, we had access to Swag and SnackMagic, and each company was more than accommodating to our needs. 

Get to Know Your Customers Day social media ideas are crucial to pulling off a successful event. We put together restock captions for Instagram and happy client captions for Instagram, but we were still determining the golden ticket. 

We held an emergency brainstorming session as it was almost time to start creating Get to Know Your Customers Day social media posts, and we had no idea what we were giving away. We turned to SwagMagic, as they have a comprehensive collection of easy-to-customize branded gear, and we knew that our customers would love anything they received. 

We also contacted SnackMagic, which offers curated snack boxes and considers special diets. Hence, we knew that we could actually tailor our golden ticket prize by collecting a tiny bit of information about the customer, usually given at the time of product purchase. As we discussed all options further, we began to grow more excited. 

We decided that our golden ticket would be a curated snack box and a customized brand sweatshirt for every client order. We couldn't wait to see the reaction from our customers when they received their unique gifts, and we were looking forward to all the social media shares!

We knew we would get many responses to the Get to Know Your Customer Day social media post about the golden ticket rules in detail. We had plenty of Get to Know Your Customers Day questions, and we were so happy to have many people engaging before the event.

Our marketing team created many customer feedback captions for Instagram, asking people what they hoped to see from our upcoming event, and we were thrilled at how many wanted brand swag and snacks! It was all coming together beautifully.

Business meeting captions for Instagram can be tedious, and we were overjoyed that our marketing team made them exciting and engaging. It's essential to know how to introduce your business on Instagram caption, even if you have a limited number of new followers. 

You always want to remind your existing followers what you're all about and go out of your way to show them you appreciate their business. We soon found out that a golden ticket extravaganza is the perfect way to do this!

Long story short, we had super successful sweepstakes, with over 1000 posts referring to our brand on social media and several golden tickets sent out in the mail! As a reward for our efforts, our boss threw a massive party for us, complete with catered food, snacks from SnackMagic, and brand-new company mugs from SwagMagic. 

Everyone was so excited, and we were very much looking forward to planning the next Get to Know Your Customers event. We gathered in the break room, got comfortable, and watched Willy Wonka as a group, and none of us had ever had so much fun in the workplace!